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These guidelines are for Apple licensees, authorized resellers, developers, customers, and other parties wishing to use Apple's trademarks, service marks or images . in marketing, promotional or advertising materials as their use may create the perception that Apple endorses or sponsors the product, service or promotion.
New App Store Marketing Guidelines and Resources. November 3, 2017. You can now download App Store badges with updated fonts and options, as well as images of iPhone X, iPhone 8, iPhone 8 Plus, Apple Watch Series 3, and Apple TV 4K to use in marketing materials for your apps on the App Store. Marketing
Follow marketing guidelines to promote your books offered on iBooks.
Follow these guidelines to market your content on iTunes.

iOS Design Themes. As an app designer, you have the opportunity to deliver an extraordinary product that rises to the top of the App Store charts. To do so, you'll need to meet high expectations for quality and functionality. Three primary themes differentiate iOS from other platforms: Clarity. Throughout the system, text is
  a title is more helpful. Adhere to Apple's trademark guidelines. Apple trademarks should not appear in your app name or imagery. See Apple Trademark List and Guidelines for Using Apple Trademarks. Tip The App Store offers more opportunities to highlight your brand. For guidance, see App Store Marketing Guidelines.
The guidelines include information on using the App Store badge and Apple product images, as well as app marketing best practices. Basics. Apple Approval Required. Submission Requirements. Submission Instructions. App Store Promotion Inquiries. Apple Developer Program Membership Required.
Apple Products. 7.1 Apple Developer Program. If you are a member of the Apple Developer Program, follow the instructions in the App Store Marketing Guidelines. 7.2 Product screens. 7.3 Using the name iPhone, iPad, or iPod touch. 7.4 Custom photography. 7.5 Apple approval required.
Marketing Guidelines. Effectively promote your affiliation with the App Store in all your marketing communications. App Store Marketing Guidelines · Mac App Store Marketing Guidelines
     

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